Download and read online The Digital Handshake in PDF and EPUB Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
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Download and read online The Virtual Handshake in PDF and EPUB "The Virtual Handshake" is the roadmap to a dynamic and lucrative online arena that is fast becoming the crucial relationship-building environment for serious professionals.
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Download and read online The New Handshake in PDF and EPUB This book offers an up-to-date and definitive explanation of how to build relationships via social media in the sales process and is a guide to encouraging sales people to embrace these revolutionary techniques. * Enlightening case studies of the use of social media in sales, including Facebook, Twitter, LinkedIn, blogging, and social bookmarking * Written with the input of contributing experts in the field of social networking, sales, communication, and consumer purchasing behavior * Includes ten ways to boost ROI using the "New Handshake" methods * Illustrations depicting the Tannebaum and Schmidt decision-making model, as well as screenshots from blogs, Constant Contact, Delicious, Digg, and LinkedIn * A complete bibliography serves as a handy resource guide
Download and read online Bonobo Handshake in PDF and EPUB A young woman follows her fiancé to war-torn Congo to study extremely endangered bonobo apes-who teach her a new truth about love and belonging. In 2005, Vanessa Woods accepted a marriage proposal from a man she barely knew and agreed to join him on a research trip to the Democratic Republic of Congo, a country reeling from a brutal decade-long war that had claimed the lives of millions. Settling in at a bonobo sanctuary in Congo's capital, Vanessa and her fiancé entered the world of a rare ape with whom we share 98.7 percent of our DNA. She soon discovered that many of the inhabitants of the sanctuary-ape and human alike-are refugees from unspeakable violence, yet bonobos live in a peaceful society in which females are in charge, war is nonexistent, and sex is as common and friendly as a handshake. A fascinating memoir of hope and adventure, Bonobo Handshake traces Vanessa's self-discovery as she finds herself falling deeply in love with her husband, the apes, and her new surroundings while probing life's greatest question: What ultimately makes us human? Courageous and extraordinary, this true story of revelation and transformation in a fragile corner of Africa is about looking past the differences between animals and ourselves, and finding in them the same extraordinary courage and will to survive. For Vanessa, it is about finding her own path as a writer and scientist, falling in love, and finding a home. Watch a Video
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