Download and read online National Aeronautics and Space Administration Graphics Standards Manual in PDF and EPUB The NASA Graphics Standards Manual, by Richard Danne and Bruce Blackburn, is a futuristic vision for an agency at the cutting edge of science and exploration. Housed in a special anti-static package, the book features a foreword by Richard Danne, an essay by Christopher Bonanos, scans of the original manual (from Danne's personal copy), reproductions of the original NASA 35mm slide presentation, and scans of the Managers Guide, a follow-up booklet distributed by NASA.
Download and read online NASA Graphics Standards Manual in PDF and EPUB The NASA Graphics Standards Manual is an introduction to NASA's then-new style guide, issued in January 1976 with an introduction by NASA Administrator Richard Truly. This is a full-color reproduction of a scan of the original Graphics Standard Manual. This is not the original format of the manual. Some pages were reformatted to fit. The original manual was in a ring-binder format.
Download and read online NYCTA Graphics Standards Manual in PDF and EPUB
Download and read online The American Revolution Bicentennial Graphics Standards Manual in PDF and EPUB Official Graphics Standards Manual or the Official Symbol of The American Revolution Bicentennial
Download and read online The Crowdsourceress in PDF and EPUB "Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." --Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips."--Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
Download and read online British Rail Corporate Identity Manual in PDF and EPUB
Download and read online Manuals 1 design identity guidelines in PDF and EPUB This book is the first comprehensive study of corporate identity design manuals, and features 20 examples from the 1960s to early 1980s - the golden era of identity design. The book includes manuals created for institutions and corporations such as NASA, Lufthansa and British Steel. All of the manuals have been lovingly photographed, and presented in a spacious and functional layout, allowing the observer to fully appreciate these wonderful examples of information design at its best. Manuals 1 is printed in Italy, conforming to the highest production standards.
Download and read online Instant in PDF and EPUB "Instant photography at the push of a button!" During the 1960s and '70s, Polaroid was the coolest technology company on earth. Like Apple, it was an innovation machine that cranked out one must-have product after another. Led by its own visionary genius founder, Edwin Land, Polaroid grew from a 1937 garage start-up into a billion-dollar pop-culture phenomenon. Instant tells the remarkable tale of Land's one-of-a-kind invention-from Polaroid's first instant camera to hit the market in 1948, to its meteoric rise in popularity and adoption by artists such as Ansel Adams, Andy Warhol, and Chuck Close, to the company's dramatic decline into bankruptcy in the late '90s and its unlikely resurrection in the digital age. Instant is both an inspiring tale of American ingenuity and a cautionary business tale about the perils of companies that lose their creative edge.
Download and read online Logo Design Love in PDF and EPUB Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you’ll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last
Download and read online NASA Space Shuttle Manual in PDF and EPUB Designed between 1969 and 1972 and first flown into space in 1981, the NASA Shuttle will have flown almost 140 missions by the time it is retired in 2011. David Baker describes the origin of the reusable launch vehicle concept during the 1960s, its evolution into a viable flying machine in the early 1970s, and its subsequent design, engineering, construction, and operation. The Shuttle’s internal layout and systems are explained, including the operation of life support, electrical-power production, cooling, propulsion, flight control, communications, landing, and avionics systems.
Download and read online Min in PDF and EPUB Min explores the current rebirth of simplicity in graphic design. As creatives enter into a new phase of minimalism, taking contemporary design in fresh and exciting directions, they also wave goodbye to the ornate, decorative patterns that have saturated our visual culture for the past decade. This book showcases around 150 outstanding minimalist designers working across a wide range of formats and media - from independent magazines and album covers to corporate identity and branding. It is separated into three sections that identify key approaches to minimalism in its visual forms: 'Reduction', 'Geometry' and 'Print Production'. Only the finest international examples created in the last two to three years have been included, ensuring that Min is at the forefront of contemporary design. Interspersed throughout are exclusive interviews with leading practitioners and proponents of minimalist design, including Jessica Svendsen, Made Thought and Eric Hu, allowing you to gain in-depth insight into their creative processes. Essays on the evolution of minimalism in graphic design provide historical context and offer a comparison between the first wave of minimalism in the 1960s and its current renaissance.
Download and read online Lunar Rover Manual in PDF and EPUB Continuing the popular Haynes Owners' Workshop Manual space series, which currently comprises Apollo 11 Manual and NASA Space Shuttle Manual, this unique book provides an insight into the only car ever built to be driven on the surface of another world. With a Foreword by the first Apollo astronaut to drive it on the Moon, Dave Scott, and published to coincide with the 40th anniversary of mankind’s final drive on the Moon in December 2012. The book is part mechanical guide, illustrated with many of the technical drawings from the time, and part narrative-driven story of engineering ingenuity and human triumph. It draws on the rich NASA photographic archive and the complete transcripts of the crews' reaction to driving across the Moon, which the authors have an un-paralleled knowledge and experience of working with.
Download and read online Airline Visual Identity 1945 1975 in PDF and EPUB The successful and elaborate Premium Edition of Airline Visual Identity 1945-1975 (2014) has received fine reviews in the most influential media around the world. Possibly no other publication in recent years has been produced with such technical sophistication. To reproduce all original works of art as precisely as possible, a total of seventeen different colors, five different types of varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern printing technology which now presented in a hand-crafted collector's case. The book carefully curates the work of prestigious designers and advertising icons, taking the reader back in time to witness the glamorous days of the airline industry. It reproduces the best examples of commercial art from the period to give the reader a museum-like experience. Conceived by some of the best creative minds of the time, such as Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, or advertising titan May Wells Lawrence, the designs found in the book illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs, a development which is characteristic of the 1960 s."
Download and read online Alan Kitching in PDF and EPUB Designed by Simon Esterson of Esterson Associates, this long-awaited monograph documents the work of world-renowned typographer, designer and letterpress practitioner Alan Kitching. Spanning over fifty years, this lavish volume leads us from Kitching's first typographical experiments under the auspices of mentor Anthony Froshaug to his most iconic creations at The Typography Workshop. It covers his years designing alongside Derek Birdsall, as well as his time teaching letterpress at the Royal College of Art, and showcases his most colourful and expressive pieces, including his prolific work for The Guardian. Kitching's work hangs in private collections and galleries but it has also featured on everything from magazine and book covers, postage stamps and theatre posters, to wine labels, billboards and signage.
Download and read online Alcohol Soviet Anti Alcohol Posters in PDF and EPUB Soviet propaganda against the demon drink: the latest in Fuel’s Russian pop culture series From the acclaimed authors of the Russian Criminal Tattoo Encyclopaediasand Soviet Space Dogscomes Alcohol, a glorious and exhaustive collection of previously unpublished Soviet anti-alcohol posters. The book includes examples from the 1960s through to the 1980s, but focuses on posters produced during Mikhail Gorbachev’s campaign initiated in 1985. These posters attempted to sober up Soviet citizens by forcing them to confront the issues associated with excessive alcohol consumption. This government-led urgency allowed the poster designers to present the anti-alcohol message in the most graphic terms: they depicted drunks literally trapped inside the bottle or being strangled by “the green snake.” Their protagonists are paralytic freeloaders and shirkers who always neglect their families, drive under the influence, produce substandard work, are smashed when pregnant and present a constant danger to fellow citizens. A two-part essay by renowned cultural historian Alexei Plutser-Sarno attempts to explain, from a Russian perspective, the reasons behind this phenomenon.