Digital Sense

Filename: digital-sense.pdf
ISBN: 9781119291749
Release Date: 2017-01-06
Number of pages: 304
Author: Travis Wright
Publisher: John Wiley & Sons

Download and read online Digital Sense in PDF and EPUB Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.


Digital Sense

Filename: digital-sense.pdf
ISBN: 9781119291718
Release Date: 2017-01-06
Number of pages: 304
Author: Travis Wright
Publisher: John Wiley & Sons

Download and read online Digital Sense in PDF and EPUB Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.


Digital Sense

Filename: digital-sense.pdf
ISBN: 9781119291701
Release Date: 2016-12-27
Number of pages: 304
Author: Travis Wright
Publisher: John Wiley & Sons

Download and read online Digital Sense in PDF and EPUB Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.


Digital Marketing Analytics

Filename: digital-marketing-analytics.pdf
ISBN: 9780133150926
Release Date: 2013-04-10
Number of pages: 384
Author: Chuck Hemann
Publisher: Que Publishing

Download and read online Digital Marketing Analytics in PDF and EPUB Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! • Prioritize—because you can’t measure, listen to, and analyze everything • Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors • Measure real social media ROI: sales, leads, and customer satisfaction • Track the performance of all paid, earned, and owned social media channels • Leverage “listening data” way beyond PR and marketing: for strategic planning, product development, and HR • Start optimizing web and social content in real time • Implement advanced tools, processes, and algorithms for accurately measuring influence • Integrate paid and social data to drive more value from both • Make the most of surveys, focus groups, and offline research synergies • Focus new marketing and social media investments where they’ll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company


Sense and Respond

Filename: sense-and-respond.pdf
ISBN: 9781633691896
Release Date: 2017-02-07
Number of pages: 256
Author: Jeff Gothelf
Publisher: Harvard Business Review Press

Download and read online Sense and Respond in PDF and EPUB The End of Assembly Line Management We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders. This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them. In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.


Talking Back to Facebook

Filename: talking-back-to-facebook.pdf
ISBN: 9781451657357
Release Date: 2012-05-08
Number of pages: 224
Author: James P. Steyer
Publisher: Simon and Schuster

Download and read online Talking Back to Facebook in PDF and EPUB A smart, urgently needed book that helps parents and their kids navigate today’s online landscape—from the founder and CEO of the nation’s leading authority on kids and the media. Now, more than ever, parents need help in navigating their kids’ online, media-saturated lives. Jim Steyer, founder and CEO of Common Sense Media, the nation’s leading kidsand- media organization, and the father of four children, knows that many parents and teachers—unlike their technology-savvy kids—may be tourists in the online world. In this essential book, Steyer—a frequent commentator on national TV and radio— offers an engaging blend of straightforward advice and anecdotes that address what he calls RAP, the major pitfalls relating to kids’ use of media and technology: relationship issues, attention/addiction problems, and the lack of privacy. Instead of shielding children completely from online images and messages, Steyer’s practical approach gives parents essential tools to help filter content, preserve good relationships with their children, and make common sense, value-driven judgments for kids of all ages. Not just about Facebook, this comprehensive, no-nonsense guide to the online world, media, and mobile devices belongs in the hands of all parents and educators raising kids in today’s digital age.


Learning in the Age of Digital Reason

Filename: learning-in-the-age-of-digital-reason.pdf
ISBN: 9789463510776
Release Date: 2017
Number of pages: 14
Author: Petar Jandrić
Publisher: Springer

Download and read online Learning in the Age of Digital Reason in PDF and EPUB Learning in the Age of Digital Reason contains 16 in-depth dialogues between Petar Jandrić and leading scholars and practitioners in diverse fields of history, philosophy, media theory, education, practice, activism, and arts. The book creates a postdisciplinary snapshot of our reality, and the ways we experience that reality, at the moment here and now. It historicises our current views to human learning, and experiments with collective knowledge making and the relationships between theory and practice. It stands firmly at the side of the weak and the oppressed, and aims at critical emancipation. Learning in the Age of Digital Reason is playful and serious. It addresses important issues of our times and avoids the omnipresent (academic) sin of pretentiousness, thus making an important statement: research and education can be sexy. Interlocutors presented in the book (in order of appearance): Larry Cuban, Andrew Feenberg, Michael Adrian Peters, Fred Turner, Richard Barbrook, McKenzie Wark, Henry Giroux, Peter McLaren, Siân Bayne, Howard Rheingold, Astra Taylor, Marcell Mars, Tomislav Medak, Ana Kuzmanić, Paul Levinson, Kathy Rae Huffman, Ana Peraica, Dmitry Vilensky (Chto Delat?), Christine Sinclair, and Hamish Mcleod.


The Seventh Sense

Filename: the-seventh-sense.pdf
ISBN: 9780316285049
Release Date: 2016-05-17
Number of pages: 352
Author: Joshua Cooper Ramo
Publisher: Hachette UK

Download and read online The Seventh Sense in PDF and EPUB NEW YORK TIMES BESTSELLER WASHINGTON POST BESTSELLER From the author of the international bestseller THE AGE OF THE UNTHINKABLE comes a powerful new story of revolution and riches in a connected age. Endless terror. Refugee waves. An unfixable global economy. Surprising election results. New billion-dollar fortunes. Miracle medical advances. What if they were all connected? What if you could understand why? The Seventh Sense examines the historic force now shaking our world--and explains how our leaders, our businesses, and each of us can master it. All around us now we are surrounded by events that are difficult to understand. But every day, new figures and forces emerge that seem to have mastered this tumultuous age. Sometimes these are the leaders of the most earthshaking companies of our time, accumulating billion-dollar fortunes. Or they are successful investors or our best generals. Other times, however, quick success is going to terrorists, rebels, and figures intent on chaos. What if we could know the secret of those who can make sense of this age? What if we could apply it to the questions that worry us most? In this groundbreaking new book, Joshua Cooper Ramo, author of the international bestseller The Age of the Unthinkable, introduces a powerful way of seeing the world. The Seventh Sense is the story of what all of today's successful figures see and feel--forces that are invisible to most of us but explain everything from explosive technological change to uneasy political ripples. The secret to power now is understanding our new age of networks--not merely the Internet but also networks of trade and DNA and finance. Based on his years of advising generals, CEOs, and politicians, Ramo takes us into the opaque heart of our world's rapidly connected systems and teaches us what the victors of this age know--and what the losers are not yet seeing. But The Seventh Sense won't merely change the way you see the world. It will also give you the power to change it.


Compression for Great Digital Video

Filename: compression-for-great-digital-video.pdf
ISBN: 157820111X
Release Date: 2002
Number of pages: 447
Author: Ben Waggoner
Publisher: Taylor & Francis

Download and read online Compression for Great Digital Video in PDF and EPUB Discusses compression technology, implementation issues, and principles to remember both before and after compression, including editing, shooting, and hosting concepts.


Scrolling Forward Second Edition

Filename: scrolling-forward-second-edition.pdf
ISBN: 9781628726985
Release Date: 2016-01-05
Number of pages: 276
Author: David M. Levy
Publisher: Skyhorse Publishing, Inc.

Download and read online Scrolling Forward Second Edition in PDF and EPUB A fascinating, insightful, and wonderfully written exploration of the document. Like Henry Petroski’s The Pencil, David Levy’s Scrolling Forward takes a common, everyday object, the document, and illuminates what it reveals about us, both in the past and in the digital age. We are surrounded daily by documents of all kinds—letters and credit card receipts, business memos and books, television images and web pages—yet we rarely stop to reflect on their significance. Now, in this period of digital transition, our written forms as well as our reading and writing habits are being disturbed and transformed by new technologies and practices. An expert on information and written forms, and a former researcher for the document pioneer Xerox, Levy masterfully navigates these concerns, offering reassurance while sharing his own excitement about many of the new kinds of emerging documents. He demonstrates how today’s technologies, particularly the personal computer and the World Wide Web, are having analogous effects to past inventions—such as paper, the printing press, writing implements, and typewriters—in shaping how we use documents and the forms those documents take. Scrolling Forward lets us see the continuity between the written forms of today and those of the past. Skyhorse Publishing, as well as our Arcade imprint, are proud to publish a broad range of books for readers interested in history--books about World War II, the Third Reich, Hitler and his henchmen, the JFK assassination, conspiracies, the American Civil War, the American Revolution, gladiators, Vikings, ancient Rome, medieval times, the old West, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.


The Four Dimensional Human

Filename: the-four-dimensional-human.pdf
ISBN: 9781473505254
Release Date: 2015-06-18
Number of pages: 272
Author: Laurence Scott
Publisher: Random House

Download and read online The Four Dimensional Human in PDF and EPUB SHORTLISTED FOR THE SAMUEL JOHNSON PRIZE FOR NON-FICTION 2015 WINNER OF THE JERWOOD PRIZE A constellation of everyday digital phenomena is rewiring our inner lives. We are increasingly coaxed from the three-dimensional containment of our pre-digital selves into a wonderful and eerie fourth dimension, a world of ceaseless communication, instant information and global connection. Our portals to this new world have been wedged open, and the silhouette of a figure is slowly taking shape. But what does it feel like to be four-dimensional? How do digital technologies influence the rhythms of our thoughts, the style and tilt of our consciousness? What new sensitivities and sensibilities are emerging with our exposure to the delights, sorrows and anxieties of a networked world? And how do we live in public, with these recoded private lives? Tackling ideas of time, space, friendship, commerce, pursuit and escape, and moving from Hamlet to the ghosts of social media, from Seinfeld to the fall of Gaddafi, from Facebook politics to Oedipus, The Four-Dimensional Human is a highly original and pioneering portrait of life in a digital landscape.


The Little Book of Common Sense Investing

Filename: the-little-book-of-common-sense-investing.pdf
ISBN: 0470893338
Release Date: 2010-05-21
Number of pages: 240
Author: John C. Bogle
Publisher: John Wiley & Sons

Download and read online The Little Book of Common Sense Investing in PDF and EPUB “There are a few investment managers, of course, who are very good – though in the short run, it’s difficult to determine whether a great record is due to luck or talent. Most advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors – large and small – should instead read Jack Bogle’s The Little Book of Common Sense Investing.” – Warren Buffett, Chairman of Berkshire Hathaway, 2014 Annual Shareholder Letter. Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the only investment that guarantees you with your fair share of stock market returns. To learn how to make index investing work for you, there’s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle—founder of the Vanguard Group and creator of the world’s first index mutual fund—has relied primarily on index investing to help Vanguard’s clients build substantial wealth. Now, with The Little Book of Common Sense Investing, he wants to help you do the same. Filled with in-depth insights and practical advice, The Little Book of Common Sense Investing will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. (It requires discipline and patience.) But it is simple. For it’s all about common sense. With The Little Book of Common Sense Investing as your guide, you’ll discover how to make investing a winner’s game: Why business reality—dividend yields and earnings growth—is more important than market expectations How to overcome the powerful impact of investment costs, taxes, and inflation How the magic of compounding returns is overwhelmed by the tyranny of compounding costs What expert investors and brilliant academics—from Warren Buffett and Benjamin Graham to Paul Samuelson and Burton Malkiel—have to say about index investing And much more You’ll also find warnings about investment fads and fashions, including the recent stampede into exchange traded funds and the rise of indexing gimmickry. The real formula for investment success is to own the entire market, while significantly minimizing the costs of financial intermediation. That’s what index investing is all about. And that’s what this book is all about.


Common Sense 101

Filename: common-sense-101.pdf
ISBN: 1586171399
Release Date: 2006
Number of pages: 316
Author: Dale Ahlquist
Publisher: Ignatius Press

Download and read online Common Sense 101 in PDF and EPUB Dale Ahlquist, the President of the American Chesterton Society, and author of G. K. Chesterton -The Apostle of Common Sense, presents a book of wonderful insights on how to look at the whole world through the eyes of Chesterton. Since, as he says, Chesterton wrote about everything, there is an ocean of his material to benefit from GKC's insights on a kaleidoscope of many important topics. Chesterton wrote a hundred books on a variety of themes, thousands of essays for London newspapers, penned epic poetry, delighted in detective fiction, drew illustrations, and made everyone laugh by his keen humor. Everyone who knew Chesterton loved him, even those he debated with. His unique writing style that combines philosophy, spirituality, history, humor, and paradox have made him one of the most widely read authors of modern times. As Ahlquist shows in his engaging volume, this most quoted writer of the 20th century has much to share with us on topics covering politics, art, education, wonder, marriage, fads, poetry, faith, charity and much more.


Making Sense of Adult Learning

Filename: making-sense-of-adult-learning.pdf
ISBN: 9781442690493
Release Date: 2004-11-01
Number of pages: 315
Author: Dorothy MacKeracher
Publisher: University of Toronto Press

Download and read online Making Sense of Adult Learning in PDF and EPUB Learning is an inseparable part of human experience. Understanding how adults learn and applying that expertise to practical everyday situations and relationships opens the window on a broader understanding of the capacity of the human mind. Dorothy MacKeracher's Making Sense of Adult Learning was first published in 1996, and was acclaimed for its readability and value as a reference tool. For the second edition of this essential work, MacKeracher has reorganized and revised many of the chapters to bring the text up-to-date for contemporary use. Concepts are presented from learning-centred and learner-centred perspectives, while related learning and teaching principles provide ideas about how one may enable others to learn more effectively. Written for people preparing to become adult educators, Making Sense of Adult Learning provides background information about the nature of adult learning and the characteristics that typify adult learners. This new edition will be quick to assert its place as the premier guide in the field.


Finnish Innovations and Technologies in Schools

Filename: finnish-innovations-and-technologies-in-schools.pdf
ISBN: 9789462097490
Release Date: 2014-11-27
Number of pages: 176
Author: Hannele Niemi
Publisher: Springer

Download and read online Finnish Innovations and Technologies in Schools in PDF and EPUB This book combines several perspectives on the steps the Finnish educational system has taken to provide students with the skills and competences needed for living in today’s society and in the future. The ecosystem is used as a metaphor for the educational system. The Finnish system aims to achieve sustainable education by ensuring that the system is simultaneously interconnected and open to transformations. The book describes how a flexible curriculum system is succeeding without the pressures of high-stake testing. It also illustrates how the ongoing curriculum reform of the basic education is working. The book brings together knowledge gained in schools through the cooperation of researchers, teachers, school principals, the public sector, and private companies. The book presents case studies of technology integration aimed at crossing boundaries in formal and informal learning settings, locally and globally. The contributors address 21st-century needs and requirements through learner-driven knowledge creation, collaboration, networking, and digital literacies. It opens new scenarios of how to apply digital storytelling and games connecting fun, motivation, and learning. The strong message is that, through collaboration and networking, we can create an educational ecosystem that supports different learners.